All posts by admin

SOCIAL MEDIA MARKETING – A MANDATORY CHANGE

Change is the only constant. It is something that never ceases to exist. Be it any field, stagnant behavior is a rare possibility. In the competitive business world characterized by dynamic consumer as well as producer behavior, efficient marketing becomes the only reliable tool connecting the ever-changing producer and consumer, their habits, tastes and the environment. Marketing is that part of business that would adapt the most to the changes in technology, values, sciences and preferences of the producer and the consumer. Keeping this importance in mind, it is not a wise decision to have a stagnant marketing strategy nor is it profitable to ignore the growing presence of social media in our lives. In the purest of the meaning, marketing means selling your product by hook or by crook. Now, what is social media? It…

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Email Marketing: Give Your Brand A Voice

In the 21st century, reaching out to your target audience marketing has transformed. The means of marketing have undergone changes. Email marketing has, in this play of marketing strategies, become a game changer. In its broadest sense, email marketing means using mails sent to potential customers or current customers for advertisements, business requests, soliciting sales or donations. It is used to build trust, loyalty and brand awareness. It is useful to bring about a dramatic growth in business as well as increase brand name, customers and sales, if implemented correctly. Email marketing includes a wide range of methods like direct mail marketing, newsletters, advertisements and promotional offers. Now-a-days, there are so many email marketing companies that provide email services or bulk mail services at affordable rates. Therefore, this form of…

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Digital Marketing: Tap It To Your Advantage

The hot potato of the digital marketing industry today is the process of bringing synergy across all online channels like social media platforms, websites, blogs, SEO, e-mails, etc. for a consistent and a more in-depth engagement with the customer. Another major important question is how to integrate digital marketing with traditional marketing for a more efficient sales and marketing strategy. The primary objective of this strategy is to create a strong-rooted and unanimous positioning of your brand. It talks about the sales and products of a single brand irrespective of the medium of marketing. It helps marketers in developing strategies and focus their efforts in expanding their marketing across a various mix of marketing channels. It reaches out to a large number of consumers and gives valuable insight into customer…

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The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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Search Engine Marketing- Write Side Up

Search Engine Marketing: an indispensable tool

When a consumer visits a search engine, one thing is clear- he is hunting for something. The chances of that person or company being you are really not that slim. This search may or may not be of a commercial nature but the fact that someone else may come and outshine you is not what will keep you surviving long in your business. It does not take a marketer long to understand that any customer looking up a query on the internet has either begun or is in the middle or the end stages of completing a purchase or getting an answer to their query. When a user is conducting a research for a product or service online and the information provided by you is what helps them get the…

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Social media-Write Side Up

20 Myths About Social Media

Social media today is the biggest content marketing tool in the hands of businessmen. But, there are numerous myths associated with social media marketing that need to be busted. Here are some such myths: 1. My Target Group Isn’t On Social Media- With more than 1 billion active internet users, there’s nothing under the sun you can’t sell on social media. 2. Joining All Social Networks Is Going To Be Beneficial- It is suggested that you do your research, find out the networks with widest reach and focus your advertising on those. 3. Setting Up My Account Is Enough On Social Media Marketing- You need much more than just to set up an account in order to use social media as a proper marketing tool. You need to handle it…

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Write Side Up- Blog

What Bloggers Can Gain From Content Marketers?

From the time the internet has gained popularity, a new interest has gripped the youth of the country, blogging. Sharing information, your thoughts or your review of specific brands, businesses and places, may it be a restaurant or a city, gives us bloggers a rush. But, this rush is doubled as soon as readers start appreciating and popularizing the content we publish. Our reader base, however, remains limited to the friends and family members, following us on social media. This seems like a disadvantage, especially to those capable of making content that they know could inspire a large number of people. To help us achieve the reader base we deserve, there are content marketers. These are basically businesses experienced in identifying the target audience for a particular content and distributing…

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Digital Marketing- Write Side Up

Ingredients of a Fruitful Digital Marketing Strategy

We live in an era where having a digital marketing strategy is one of the very basic activities a company should be aiming to accomplish. Some people invest in these activities and do not see a decent Return on Investment to continue with it or even suggest to others. There are a few factors that need to be kept in mind while opting for Digital Marketing. Ideally, one should opt for a good Digital Marketing agency that can do the work and you, as customers, can continue to focus on your core activities of building your business. Although, you should have an idea of what you’re asking the agency to accomplish for you, that way there will not be a difference between what you are paying for and what you…

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Digital Marketing- Write Side Up

How Can Digital Marketing Services Help Your Business Stay Relevant Online?

Our world is quickly morphosing into an innovative digitalized world, which has served to be a wonderful phenomenon. One of the best examples is the Internet, which has transfigured almost every global industry and is still aiming to cater to the needs of people at every inch. When you are looking to run your business online but are dissatisfied by the results, then it is time to bring in digital marketing. What is digital marketing? Digital marketing is a technique that can help you boom your business sales and leads. When you are looking to market your website online, you have to keep in mind the tough competition it has to face. Digital marketing is a ticket to solve all the bad issues your website is going through. It has…

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Digital Marketing- Write Side Up

Unipro – Digital Marketing for Education Sector

The education sector is a perfect competition today. Both, the number of students looking for institutions and the institutions themselves, are at a constant rise, making it absolutely essential for any private player in the market to reach out to students and inform them about what they’d gain from their institution. This, however, is tough when all the advertising platforms have your competitors crowding the reader space. In this tough competition, looking for a new and advanced way to communicate with the young audience of the educational institutions, the founders of Unipro Education Pvt. Ltd. stumbled upon a huge virgin platform of advertisement by educational institutions, i.e., digital marketing. Establishing The Idea The establishment of Unipro began with a 3-member team, all experienced in the fields of education and media.…

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