All posts by admin

How to Get a free facebook ad coupon?

Free advertising? Is that even believable? This is the most common response when people hear about the free ad coupons being generated by Facebook. Usually, when one hears advertising, they start calculating the amount of money they’ll have to shell out in order to even begin that process. Most firms are not into making that kind of investment because according to them, they have done pretty well without it up until now. People usually start to get into something, once they receive a little push. And if this push is being served for free, then why not! Facebook, with two other companies, Google and Bing, has started to give free coupons to businesses to start their advertisements. These coupons are offered in various price ranges and needless to say, one…

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How To Be a successful business influencer

Everyone wishes to be an influencer in their given field of expertise. Whether you are into fashion, technology or even finance, becoming an influencer assures that you receive a certain amount of credibility by your followers. Influencers are basically those people who have a strong voice in their industry. ‘How to become an influencer?’ is a question many have asked and many will continue to ask for a long time. But, there is no book or pamphlet that can be your direct guide in order for you to play this role. Although, one of the most important ways to become an influencer is to be in touch with other influencers. No, this does not mean that befriending Mark Zuckerberg on social media is your only chance. It only goes to…

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Is Content Actually King?

In 1996, Bill Gates said that 'Content is King'. This has become a mantra that has been and is being repeated time and again. Unfortunately, it has been said so many times that now it has no meaning left. Content is driving the internet to such an extent and has a huge role to play in countless successes to the limit that it just can't be ignored. The content writing industry has seen tremendous growth in the past two decades but as and when the industry grows, a lot of people can be seen doing content wrong. This is the reason why many brands can up their content game and get on the right side of competition now so that it can turn into higher market shares in the future.…

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Guide to help you decide what to write first

It is a universal fact that Content is King. Now that this has been established and accepted by most of us, the tough part begins. You need to actually keep aside some time for the purpose of writing. There are various things that need to be written. This can be your blog post, a press release, an e-book if you're looking to get that done and the list goes on. One thing cannot help you decide what needs to be done first. There are various factors such as the plans you have for your campaign and your goals which play a major role in helping you create the path for your future actions. The one thing that plays a major role is your work style. If you are someone who…

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5 Easy-To-Follow Tips to Prevail on Search Engines

Content is the reason search began in the first place. - Lee Odden, TopRank Marketing Search engines operate on good content. To prevail on search engines, the site or blog should regularly be updated and have top-notch content. To achieve this, the best SEO practices should be followed. However, with the galore of information available on the internet, it’s difficult to know which ones to follow. We’re making it easier for you by mentioning the five easy-to-follow tips while writing your content that will help you dominate on search engines. 1. A post should at least be 2,000 words long More the words, more links can be added and more the links, higher the chances of getting visibility on search engines. Apart from the links, more words also ensure more…

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Work Smart, Not Hard

Are you a content marketer? Are you looking to be an efficient content marketer? What do you need to do so that you don't have to work hard but you still can do a lot of work? The answer is pretty simple. The world has become so fast paced that people should not aim at working hard, all we need to do is work smartly. You'll notice- you'll do more in less time. Now who doesn't want that! So, to get started, if you're a content marketer, read on and see your world change. There are a few tools that we content marketers can use in order to get more done in less time. 1. Trello is an application that can serve as your content calendar. You can plan for…

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Nine ways to Write Powerful and Worthwhile Content

As content marketers, our chief pursuit is to write optimised content and write it effectively. Content is written so that one becomes more visible on Google and other such search engines but if that content itself is not of good quality then you are more or less invisible online. Google will give you lower ranking if your content isn’t well-optimised and therefore, the idea behind writing that content is disturbed. The one thing that you must know when you’re writing content is whether or not it will be of any use to your reader. If you’re writing for Google, then you might as well not write. Keyword research is very important when it comes to writing optimised content but what should be clearly avoided is keyword stuffing. Create a strategy…

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Time To Build Yourself A Content Marketing Strategy

CONTENT. This is purely the need of the hour. SEO techniques are evolving, tactics are changing but there is one thing that remains constant and that is Content. If you have good quality content, you will be ranked high on Google. Of course there are various other factors that add up to get you a higher rank but these factors are always changing. In order to surface as a top contender when a search query is typed related to your niche, focus on building content strategies rather than building SEO strategies. This does not mean that SEO strategies should not be paid heed to but brands can make a plan and integrate the two. What you can do is- 1. Create an end-to-end keyword list. Opt for a comprehensive keyword…

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Augment Your Website: Post Quality Content

How can good content augment a website? 1. Converts visitors into customers: When a user visits a website, it is not necessary that they are going to end as customers of that brand. A user can come upon a website due to many reasons. He may have searched for a service on a search engine website and X brand was displayed, he may have clicked on a running advertisement, he may have looked for that website particularly by typing in the URL, there can be umpteen number of reasons for a user visiting the website in question. What becomes important is to convert that user into a customer. For there to be conversions, the website needs to provide the user with what he has been looking for. One major thing…

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