Fashion Blogging

Fashion Blogging and Consumer Growth

The current times are characterized by the advent of technology and the heavy influence of social media. In such times, the increasing impact of bloggers on the consumers contributes to the effect of technology on the purchasing patterns of the people. Fashion blogging has particularly influenced the millennials, with over 41% of consumer trends being influenced by fashion bloggers. Fashion blogging is a broad term for all the activities conducted by bloggers in the realm of fashion. This includes trying out and inventing new trends, exploring different forms of fashion, promoting various designs and designers, brands, etc. Fashion blogging has become a blooming industry in recent times. Their digital influence is forever on a rise because they reduce the gap between trend-setting and actually persuading consumers to buy clothes. Described…

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Instagram for Business

Instagram and E-Commerce: Pressing the Right Buttons

It won’t be a lie to say that Instagram has taken over the world of social media. With over 500 million users, surpassing twitter as well, Instagram has become the hot potato of not only the social media world but also the business world. It has become a business-generating ground for many websites and companies. With 300 million people using Instagram every day, it is but obvious that this ultra-popular social networking powerhouse will become a haven for advertising and marketing. Instagram has within its bandwidth the privilege of letting a company put something visually striking in front of the concerned target audience. As a result, a lot of brands have stepped up to advertise their products on Instagram and use its vast audience for their business. Due to the…

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Influencer Marketing

Influencer Marketing: Micro-Influencers Campaign

Influencer marketing has been piquing the general interest of people and marketers since quite some time now. Justifying this is the statistics showing how most of the marketers have increased their budgets for influencer marketing in 2017. This lucrative branch of marketing, especially micro-influencer marketing, has been gaining public attention for all the right reasons. In this blog, we will look at ways to run a successful social media influencer marketing campaign without any hurdles or pitfalls. Micro-Influencers are the ones with a niche engaged following. They can be referred to as individuals who are passionate about their field and therefore, they have authentic and trustworthy knowledge regarding recommendations of what to buy. Given below is a step-by-step guide to acing the micro-influencer marketing campaign and gaining the best out…

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Website Design

Web Designing- conceptualization to execution

Giving the global window of your company into the hands of an unknown designer for construction is as tiring as planning the view from the window. A good web designer can give your customers the best brand experience helping you stand out in the competitive market. On the other hand, a bad one can completely reduce the company's growth rate. It is important to have a website that delivers your company's message to the audience in the best way. Suffice it to say that web designing can make or mar your website, your global window. Any web design company in Mumbai would otherwise give you the most remunerative deal, but is that all? We, therefore, lay down few points that should be kept in mind before choosing a web designing company: Know…

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The Art of Better Subjects

The Art of Writing Better Email Subjects

Email Marketing has always been one of the most preferred marketing strategies for various companies. Affordable and direct, email marketing has been instrumental in attracting potential customers. However, what baffles most of the marketers is how to make their mail standout in the user’s inbox out of the plethora of emails. The concept of first impression remains as impactful as ever, playing a vital role in demanding subscriptions and click-throughs for the email campaigns. The subject line is intrinsically the first point of contact between your brand and your potential client. As they say, first impression is the last impression, and, in this fast-moving world where time is a constraint, the only way of making an impact of your brand via the mail is to grab the user’s attention in…

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BCG Matrix & Digital Marketing

BCG Matrix & Digital Marketing

For any company, be it a small, medium or large enterprise, the product is the treasure trove. It is the product that keeps the company going, the production in place, the sales stable and the profits increasing. Moreover, it is the product that gives rise to marketing, which has now become one of the prime quaternary sectors in recent times. Since the whole idea of business and trade revolves around products, it won’t be unusual to say that the market of a company emerges from the products or services they deal in. Therefore, it is this product that has to be analyzed, its potential gauged and its growth predicted, in order to determine the long-term strategies for your company. The BCG Matrix or the Boston Consultancy Group’s product portfolio Matrix…

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Social Media Marketing

Why Your Business Needs Social Media Marketing

Digital Marketing is a broad spectrum of different tools and techniques of online marketing. Some examples would be web development, email marketing, content marketing, social media marketing, SEO, and so one. A lot of businesses often face a dilemma of choosing some and scrapping off the others. Although it is very subjective the choice, some tools are fundamental to online marketing and cannot be not employed. Social Media Marketing is one such tool. Social media marketing has 100% higher lead-to-close rate, and, 84% of B2B marketers use some form of social media. So, if you are planning to not include social media marketing in your otherwise elaborate digital marketing strategy, hold on! Write Side Up, as a social media marketing agency Mumbai, brings to you convincing reasons as to why your business…

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SEO

9 Reasons Why SEO Triumphs Them All!

SEO refers to search engine optimization for a website, so that it is easy to find the website among related search results. For example, Google search engine optimization optimizes your website making it easily available to find when one searches for anything related via the search engine that is Google. Efficient SEO marketing leads to increase in organic that is unpaid traffic on your website. It is focused on growing visibility in non-paid search engine results, which is achieved by incorporating both technical and creative elements, the mastery of which is beneficial for increased brand reach and awareness. We have listed down few advantages of a meticulously executed SEO marketing campaign here, to better understand this brilliant feature of the web: Lower Cost: SEO services are essentially cheaper than PPC or AdWords. Organic listings are free…

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copywriting

CopyWrite

Copywriting is the use of words or ideas to promote a person, a company or a business. It is written content conveyed through online media and print media. The content is primarily used for the purpose of marketing or advertising with the objective of increasing brand awareness and to engage or persuade the customers or targeted audience to actually carry out the purchase. In the simplest sense, it is the actual creation of demand for your product; copywriting makes the people want to buy your product because of the content that is provided to them. The best copywriting seamlessly weaves the product and ideology of the brand into one cloth of creativity that gets people into action i.e. they buy your product or even ideology for that matter. It can…

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PPC Management

PPC Management- Just what you need

In this increasingly popular and growing field of internet marketing, the competition among brands for getting more and more consumers is becoming more and fiercer. In such a situation, it is imperative to use all the tools of digital marketing to mark a strong online presence for your company. Only SEO is not enough; Search engine marketing is equally important to get your company the targeted consumers and a concrete digital presence. Search engine marketing is a form of digital marketing which involves increasing the visibility of a company in the search engine result pages through paid advertising. This enhances the SEO listings too which determine the rank of your website on search engine results. The question that arises here is whether you need to employ SEM (Search engine marketing), which means whether your…

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