Digital Marketing- Write Side Up

How Can Digital Marketing Services Help Your Business Stay Relevant Online?

Our world is quickly morphosing into an innovative digitalized world, which has served to be a wonderful phenomenon. One of the best examples is the Internet, which has transfigured almost every global industry and is still aiming to cater to the needs of people at every inch. When you are looking to run your business online but are dissatisfied by the results, then it is time to bring in digital marketing. What is digital marketing? Digital marketing is a technique that can help you boom your business sales and leads. When you are looking to market your website online, you have to keep in mind the tough competition it has to face. Digital marketing is a ticket to solve all the bad issues your website is going through. It has…

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Digital Marketing- Write Side Up

Unipro – Digital Marketing for Education Sector

The education sector is a perfect competition today. Both, the number of students looking for institutions and the institutions themselves, are at a constant rise, making it absolutely essential for any private player in the market to reach out to students and inform them about what they’d gain from their institution. This, however, is tough when all the advertising platforms have your competitors crowding the reader space. In this tough competition, looking for a new and advanced way to communicate with the young audience of the educational institutions, the founders of Unipro Education Pvt. Ltd. stumbled upon a huge virgin platform of advertisement by educational institutions, i.e., digital marketing. Establishing The Idea The establishment of Unipro began with a 3-member team, all experienced in the fields of education and media.…

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Social Media Marketing Hacks

9 Proven Social Media Hacks That Work Like Crazy

Social media marketing can be very difficult. Hence, it is always useful to keep in mind a few hacks. These 9 proven social media hacks are guaranteed to deliver results with the least effort. 1. Solve the 140 character problem of Twitter A major problem of Twitter is the 140 character limit, which severely limits the content you can post. A unique solution is to post it in parts – e.g. you post a question revealing a part of your content, and reply to yourself with the rest. 2. Focus only on the social networks in your blog's niche There are countless social media websites at the moment, and newer ones are coming up every day. You cannot target all the social media websites. That will be a waste of…

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Ultimate Cheat Sheet For Content Marketing Strategies

Content marketing in today’s world is a really daunting task. Countless strategies have been released in the past few years, but it seems as if none of them provide the optimum results. Also, content writing means that you have to be creative and constantly come up with new ideas, but that can be difficult, even for advanced writers. So what is the real secret to content marketing? Well, this article provides the ultimate cheat sheet on content marketing – it consists of list of 5 points which is sufficient to constantly produce high quality content. You no longer need to rely upon others’ strategies which are often untested for best results. 1. Use Proper Keywords And Prevent Posting Plagiarised Content This is one of the most important strategies in content…

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The Worst Advice We’ve Ever Heard About Content Marketing

The Internet is a strange place – you are going to find lots of excellent advices here as well as worse advices. This is especially true for content marketing. The reason is that there are many people who simply have no knowledge or experience of this field, and they start writing a blog hoping that they would get popular. Now, some people are bound to read these articles and then they too start spreading these lies. You need to keep yourselves away from these if you want to be successful. Here is a list of top 10 worse advices we have ever heard about content marketing. 1. Creating content is enough This has to be one of the worst advices that is often heard regarding content marketing. Many fake gurus…

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10 Signs You Should Invest In Content Writing

Content writing is often considered unnecessary while setting up a business or for marketing. However, the truth at the moment is that it is the fastest and easiest way to gain visitors and potential customers. Take a look at the top 10 signs of why you should invest in content writing. 1. SEO Is Suffering The SEO of your website is crucial to gaining traffic and higher ranks on Google. Proper content with great quality in your blogs can help solve the problem of suffering SEO. 2. Unable To Publish Content Regularly Sometimes, when you need to handle the business as well as the content writing aspect, it is difficult to find time to publish content regularly. You are often tired and out of ideas, hence, its better to hand…

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The Right Books For A Successful Blog

Blogging is an art, not one that would only make people want to open your page but one that would make them want to stick to your content even with the millions of distractions on the internet. It can be tough to be a beginner in the field. But once you’re over that hurdle, it can be one of the most rewarding and interesting jobs possible. A beginner in blogging needs to learn about three things; content, designing and promotion. And this learning can be made much easier by following the books listed below to meet these requirements. 1. 31 Days To Finding Your Blogging Mojo by Bryan Allian The first thing every blogger needs is engaging content, which generally comes through an inspiration of some kind. This inspiration is…

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Blogging – An Important Tool For Recruiters

Blogging has immensely grown in popularity in the last 5 years; around a hundred thousand blogs are being created every day. This growth spurt in popularity also means that more and more blogs are being created for personal use or for sharing personal opinions, more like an online diary, but most people are unaware of its most important use – as a recruiting tool. Recruiting is a tough job, especially if you are looking for the best talent in your field of work. You have probably spent a few bucks on advertisements and giving your company’s website a modern look and also resorted to social media strategies to reach the best talent, but unfortunately all of your efforts have been in vain. So what exactly went wrong? You failed to…

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Question to Self: Are your blog posts meeting your standards?

Writing is a delicate art. Especially when what you’re writing needs to be good enough to engage thousands of people, if not more. In today’s world, where the internet is on its golden period with millions of attractions, if your blog is not attractive enough, you can be sure that no one’s going to look past your headline, however good the content might be. To prevent this, there is a simple skeleton your blog needs to follow, as explained below: 1. Headline The first thing you need to compel people to hit that link and open your blog post is a fun attractive headline to grab their attention. Every time you start writing, there must be one story or one topic you need to convey, and one particular target audience…

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Voice Search & It’s Effects On Digital Marketing Strategies

The development of Cortana, Siri and Google Now has led to an increase in voice searches worldwide. Google recently reported that more than 55% of teenagers and 41% adults use voice searches several times daily. This change has a major effect on all content marketing strategies, and if you can understand this properly, it can boost your search engine ranks immensely. Decrease In Keyword Search Leads To Decrease In Traffic To Keyword Optimized Sites Voice search means asking questions to find results rather than keywords. This completely bypasses the long-tail search strategies that most marketers use. People are asking questions like they would ask some other person, in full sentences. Hence, keyword optimized sites are receiving less traffic. The Need To Adjust Content marketers need to adjust to this change,…

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