Blogging has immensely grown in popularity in the last 5 years; around a hundred thousand blogs are being created every day. This growth spurt in popularity also means that more and more blogs are being created for personal use or for sharing personal opinions, more like an online diary, but most people are unaware of its most important use – as a recruiting tool.

Recruiting is a tough job, especially if you are looking for the best talent in your field of work. You have probably spent a few bucks on advertisements and giving your company’s website a modern look and also resorted to social media strategies to reach the best talent, but unfortunately all of your efforts have been in vain. So what exactly went wrong?

You failed to utilise the most important tool at your disposal while recruiting – a recruiting blog. Blogging is the best way to capture the attention of millions, and more and more companies are adopting this strategy at the moment. In fact, tech giants such as Microsoft have also started using this strategy to procure talent.

Here are a few points you need to keep in mind while starting your business blog.

1. Understanding Your Main Objectives
Your fundamentals need to be perfect from the start when you are blogging. Make a list of your main goals. Also chalk out a plan or a strategy for blogging, if you keep on blogging mindlessly that is not going to produce optimum results.
2. Content Calendar
As mentioned earlier, a strategy is essential while blogging, and a content calendar can often aid you in that respect. Blogging requires a certain discipline – you need to plan ahead of time what topics you will be posting about next, who will be writing those, what should be the main points. This is where the content calendar comes into action. It helps you plan these and assists in breaking down complex points into simpler ones.
3. Social Media
Only blogging won’t help though. You need to let others know about your blog and that is where social media comes into play. You can utilise social media sites such as Facebook, Twitter and LinkedIn to spread the word of your blog to potential employees.

This proves that blogging isn’t just a fancy tool for teenagers to express their opinions. If used in the correct way, it can maximise your recruiting potential while minimising your efforts. Maintaining blogs alone can be a difficult job, so you can resort to hiring other companies to do that job. Write Side Up is at the forefront of these companies, and you should definitely contact us if you are interested in starting a successful blog.