Category Archives: Content Creation & Marketing

The Worst Advice We’ve Ever Heard About Content Marketing

The Internet is a strange place – you are going to find lots of excellent advices here as well as worse advices. This is especially true for content marketing. The reason is that there are many people who simply have no knowledge or experience of this field, and they start writing a blog hoping that they would get popular. Now, some people are bound to read these articles and then they too start spreading these lies. You need to keep yourselves away from these if you want to be successful. Here is a list of top 10 worse advices we have ever heard about content marketing. 1. Creating content is enough This has to be one of the worst advices that is often heard regarding content marketing. Many fake gurus…

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10 Signs You Should Invest In Content Writing

Content writing is often considered unnecessary while setting up a business or for marketing. However, the truth at the moment is that it is the fastest and easiest way to gain visitors and potential customers. Take a look at the top 10 signs of why you should invest in content writing. 1. SEO Is Suffering The SEO of your website is crucial to gaining traffic and higher ranks on Google. Proper content with great quality in your blogs can help solve the problem of suffering SEO. 2. Unable To Publish Content Regularly Sometimes, when you need to handle the business as well as the content writing aspect, it is difficult to find time to publish content regularly. You are often tired and out of ideas, hence, its better to hand…

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The Right Books For A Successful Blog

Blogging is an art, not one that would only make people want to open your page but one that would make them want to stick to your content even with the millions of distractions on the internet. It can be tough to be a beginner in the field. But once you’re over that hurdle, it can be one of the most rewarding and interesting jobs possible. A beginner in blogging needs to learn about three things; content, designing and promotion. And this learning can be made much easier by following the books listed below to meet these requirements. 1. 31 Days To Finding Your Blogging Mojo by Bryan Allian The first thing every blogger needs is engaging content, which generally comes through an inspiration of some kind. This inspiration is…

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Blogging – An Important Tool For Recruiters

Blogging has immensely grown in popularity in the last 5 years; around a hundred thousand blogs are being created every day. This growth spurt in popularity also means that more and more blogs are being created for personal use or for sharing personal opinions, more like an online diary, but most people are unaware of its most important use – as a recruiting tool. Recruiting is a tough job, especially if you are looking for the best talent in your field of work. You have probably spent a few bucks on advertisements and giving your company’s website a modern look and also resorted to social media strategies to reach the best talent, but unfortunately all of your efforts have been in vain. So what exactly went wrong? You failed to…

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Question to Self: Are your blog posts meeting your standards?

Writing is a delicate art. Especially when what you’re writing needs to be good enough to engage thousands of people, if not more. In today’s world, where the internet is on its golden period with millions of attractions, if your blog is not attractive enough, you can be sure that no one’s going to look past your headline, however good the content might be. To prevent this, there is a simple skeleton your blog needs to follow, as explained below: 1. Headline The first thing you need to compel people to hit that link and open your blog post is a fun attractive headline to grab their attention. Every time you start writing, there must be one story or one topic you need to convey, and one particular target audience…

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Content analytics and return on your marketing investment

Technology and digital content is everywhere in our life. We just need to identify the right set of metrics for content assessment with the help of cutting edge technological advances. According to Seth Rand, the CEO and founder of Rand Internet Marketing, “Google Analytics” is the best way to start your journey. But, there are many other software and analytic tools that they use for themselves and their clients. Google Analytics first came as a web analytics service. It is now a household name, although many viable alternatives like Adobe Analytics, Clicky, Moz, Piwik, Mint, Kissmetrics, and Heap etc. exist in the market. Customer relationship management software is another must-have for content marketers. Insightly, Salesforce, Silverpop, Pipedrive etc. are the major brands in this space. Additionally, automated marketing platforms like…

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Should storytelling and content writing go hand in hand?

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." -An Old Native American Proverb. Due to the vast information available online, the attention span of an individual has seen a marked reduction. In order to have customers pay attention to the content you post online, the one thing that is imperative is that your piece should be interesting to the reader. Incorporating story telling into your writing will actually affect the way viewers go through your post. When someone reads your post, three things happen to that customer. 1. Your story triggers their emotions. 2. They will relate their own experiences to your story. 3. After reading what you've written, they will…

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Is Content Actually King?

In 1996, Bill Gates said that 'Content is King'. This has become a mantra that has been and is being repeated time and again. Unfortunately, it has been said so many times that now it has no meaning left. Content is driving the internet to such an extent and has a huge role to play in countless successes to the limit that it just can't be ignored. The content writing industry has seen tremendous growth in the past two decades but as and when the industry grows, a lot of people can be seen doing content wrong. This is the reason why many brands can up their content game and get on the right side of competition now so that it can turn into higher market shares in the future.…

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