Category Archives: Digital Marketing

BCG Matrix & Digital Marketing

BCG Matrix & Digital Marketing

For any company, be it a small, medium or large enterprise, the product is the treasure trove. It is the product that keeps the company going, the production in place, the sales stable and the profits increasing. Moreover, it is the product that gives rise to marketing, which has now become one of the prime quaternary sectors in recent times. Since the whole idea of business and trade revolves around products, it won’t be unusual to say that the market of a company emerges from the products or services they deal in. Therefore, it is this product that has to be analyzed, its potential gauged and its growth predicted, in order to determine the long-term strategies for your company. The BCG Matrix or the Boston Consultancy Group’s product portfolio Matrix…

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Business need Digital Marketing

7 Reasons Why Every Business Needs Digital Marketing

Choosing marketing strategies can be baffling. You often find yourself at crossroads; whether to go the traditional way or the modern, digital way. It is quite obvious that the question becomes more confusing for startups and small scale businesses since their marketing budget is relatively limited. So if you are still on the fence regarding the adoption of digital marketing services, Write Side Up, a digital marketing company Mumbai brings to you 7 reasons why your business needs digital marketing services: 1) The Digital Revolution: The most important reason as to why you should develop a digital marketing strategy is evidently the digital revolution, which is increasingly influencing the marketing field. The digital space is being used extensively to promote one's brand and it definitely adds on to the company's…

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Google Display Network

Google Display Network & why it should not be ignored?

A mother scrolling down, scrutinizing and listing down amicable preschools along with feeding her child, an artist editing his digital design apace with comparing cost products of required materials, an entrepreneur who is in quest for resources in order to market his products, these individuals are the prototypes of our present day digital culture. Everything is undergoing change at a fleeting rate. The revolutionary change from flyers to Internet advertisements has changed the structure of market thus changing the entire traditional process of selling and buying. With the advent of internet and search engines, operations such as Google Display Network have received significant impetus from the society because of its wide implications and favorable outcomes. Google Display Network allows you to connect and reciprocate with customers with a wide array…

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2017: Digital Marketing Trends

2017: Best Digital Marketing Trends

As each year passes by, new and surprising trends keep emerging in the digital market. The advertising world is exposed to new technologies, customer demands and inventive techniques. It is unlikely that this momentum will die down anytime soon – if ever. The past year has been an exciting time for digital marketers as there have been countless new opportunities to re-brand organizations and devise fresh and unique strategies in order to increase customer engagement and overall profit. Here we present to you the best digital marketing trends of 2016 and one thing you can learn from them. 1. Content-based marketing – Digital marketers and tech developers alike are beginning to understand the power of personalization with regards to user content. Organizations like Facebook and Google are developing more consumer-targeted…

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Effects of Digital Marketing

Effects Of Digital Marketing Over Small Scale Industries

Sipping hot coffee and reading newspaper was once upon a time a morning ritual for the masses. Leaflets and flyers garnished with new products, schemes and services in the market were eagerly awaited by the population. However, with the advent in the field of technology, we slowly lost touch with our roots and ventured into an undiscovered era. The pomp and show and the glossy glamour entwined us into the web of clicks. Now, sipping the morning cup of coffee whilst scrolling down the news and scrutinizing those random pop ups and advertisements has inculcated itself into our routine. Digital marketing is simply modernizing the traditional approach through the lens of technology thus obliterating physical existence of shops and introducing online marketing of goods, products and services. The structural and…

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Video Marketing and its Rising Popularity

Video Marketing is one of the most trending techniques of internet marketing. In the simplest of terms, video marketing is promoting or marketing your product or brand through a video. It's increased popularity lies in the meteoric rate at which its use is rising. A video is visual, aural and conceptual experience, which can generate a good amount of leads and conversions for your company when used effectively. The best part of video marketing is that it can be molded according to your company's objectives. For example, if your company wants to target increasing sales, the video can be about instructions to use a particular product or its benefits. If your company wants to increase its popularity, the video can consist of information or an overview about the company. Video…

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creative-vs-analytical- Write Side Up

Digital Marketing: Creative & Analytical

In an ever-changing complex retail market, digital marketing has emerged as an important tool that connects the purchaser and the producer. The use of digital marketing not only allows a brand to successfully market itself, but also allows the entrepreneurs and small-scale producers to establish themselves. The main goal of digital marketing is to ensure that a product is as appealing and attractive to a consumer as can be while warranting that the producer’s investment reaps fruitful results. A digital marketing plan is bound to fail if it lacks proper planning and analytical research as well as a creative edge. It can never be either one or the other. A successful digital marketing plan should be thoroughly investigated and data driven in order to analyse the competitive market to understand…

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Digital Marketing: Tap It To Your Advantage

The hot potato of the digital marketing industry today is the process of bringing synergy across all online channels like social media platforms, websites, blogs, SEO, e-mails, etc. for a consistent and a more in-depth engagement with the customer. Another major important question is how to integrate digital marketing with traditional marketing for a more efficient sales and marketing strategy. The primary objective of this strategy is to create a strong-rooted and unanimous positioning of your brand. It talks about the sales and products of a single brand irrespective of the medium of marketing. It helps marketers in developing strategies and focus their efforts in expanding their marketing across a various mix of marketing channels. It reaches out to a large number of consumers and gives valuable insight into customer…

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Digital Marketing- Write Side Up

Ingredients of a Fruitful Digital Marketing Strategy

We live in an era where having a digital marketing strategy is one of the very basic activities a company should be aiming to accomplish. Some people invest in these activities and do not see a decent Return on Investment to continue with it or even suggest to others. There are a few factors that need to be kept in mind while opting for Digital Marketing. Ideally, one should opt for a good Digital Marketing agency that can do the work and you, as customers, can continue to focus on your core activities of building your business. Although, you should have an idea of what you’re asking the agency to accomplish for you, that way there will not be a difference between what you are paying for and what you…

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Digital Marketing- Write Side Up

How Can Digital Marketing Services Help Your Business Stay Relevant Online?

Our world is quickly morphosing into an innovative digitalized world, which has served to be a wonderful phenomenon. One of the best examples is the Internet, which has transfigured almost every global industry and is still aiming to cater to the needs of people at every inch. When you are looking to run your business online but are dissatisfied by the results, then it is time to bring in digital marketing. What is digital marketing? Digital marketing is a technique that can help you boom your business sales and leads. When you are looking to market your website online, you have to keep in mind the tough competition it has to face. Digital marketing is a ticket to solve all the bad issues your website is going through. It has…

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