Category Archives: Blog

Augment Your Website: Post Quality Content

How can good content augment a website? 1. Converts visitors into customers: When a user visits a website, it is not necessary that they are going to end as customers of that brand. A user can come upon a website due to many reasons. He may have searched for a service on a search engine website and X brand was displayed, he may have clicked on a running advertisement, he may have looked for that website particularly by typing in the URL, there can be umpteen number of reasons for a user visiting the website in question. What becomes important is to convert that user into a customer. For there to be conversions, the website needs to provide the user with what he has been looking for. One major thing…

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SEO & Blogging

It has been established that having a good-looking website is just not enough. Continuous blogging and search engine optimization play a crucial role in enhancing a website. A few static pages are not the answer to higher rankings on SERP. You could try different kinds of marketing tactics like print media and banner advertisements to gain leads but if you rank high on Google, you are more than halfway there. Creating content is the best and the smartest way of bagging high positions on SERP. By blogging, marketers get an opportunity to talk about a varied range of topics and educate their customers about the products and services they deal in. effective blogging works very well if you wish to drive targeted traffic to your website. The sole reason for…

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5 Tips for better B2B writing

B2B writing is not synonymous with boring and dull copy. Even though there are certain rules and standards that must be followed, one can always add a little humour to their writing to make it more interesting and to attract more readers. Balancing between these rules and adding creativity can help generate the kind of writing that will ensure that the goals of the writer are achieved. 1. Write for your target audience While writing a B2B article or piece, one should always keep in mind who their target group of audience is. The copy should be written in a manner so that it focusses on the targeted industry or specific personnel in different industries. There are different approaches that one can take while writing such a piece but the…

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Content Optimization- to do or not to do

Content Marketing has gained much importance in the past few years. Search engines give importance to qualitative content. A lot of articles and blogs are being published these days but the ones which carry weight are the ones that search engines pay attention to. Optimizing content is a task that every one must do. Topics that are knowledgeable and can help users should be incorporated rather than writing just for the sake of it. Optimizing content is not easy but it's not rocket science either. You need to know the aim of you writing and/or publishing a post and create it in a manner by which the end result can be efficiently achieved. 1. Optimize your content to get more traffic: People are blogging more these days so that they…

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How to reach your marketing goals by making a content plan?

Unless your content is unique, no one is going to look at it. How do you create unique content everyday? That’s a million dollar question most of us are still trying to answer. The best method to understand what kind of content is working for you is to analyze the content that you have already posted. This serves as a strong foundation to help you build better posts that will work for you in the future. When you are looking at the content you have already posted and deciding how you should go further, there are various questions you ask yourself. Among these questions, the most important ones need to be answered first. They are: 1. Have the topics, you have been posting, been successful? You need to start by…

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How to reduce a website’s bounce rate?

The home page of a website needs to be simple enough. If it is not simple enough and the user needs to work for it, then it is going to result in the user leaving your page and visiting another's which, in turn, will result in increasing the bounce rate of your website. A bounce rate is when there are zero clicks that occur on your page when a user visits your website. These can be assessed with the use of analytics. If you have a blog and you witness zero clicks, then it is not at all a situation to fret about but if a visitor is visiting your website through your home page then it means that s/he has landed upon your website for the first time. If…

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Generate More Leads

In today's day and age, when internet has taken over in such a tremendous manner, it becomes imperative for businesses to create a higher impact on their target group of customers to generate more leads. The more leads a website receives, the better it is for the business. Social Media platforms are very effective when it comes to gaining more user attention. Just optimising these platforms and giving customers what they want can result in higher leads. There are a few strategies that are unusual but work effectively if rightly implemented. 1. Build Facebook Groups: The organic reach for businesses through Facebook is continuing to diminish. To alleviate this, marketers should start to manage Facebook Groups so that members of that group who wish to learn about your business and…

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Facebook, now coming up with a health-related app

The last thing that comes to my mind when I think of Facebook is health. Therefore it comes as a huge shock when I hear that they may be creating an app for health-related problems on their website. This is rumored to serve as a community that will allow people suffering from few disabilities and ailments will be able to connect with one another. This will serve as their way of trying to help the community in a certain way. According to me, Facebook is a huge platform and using it to help people solve their problems is commendable. Many details have still not come to the forefront about this application they are trying to develop but they are known to have met with a few medical experts to better…

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Content Marketing- helping in brand building

Content Marketing is often confused as a marketing activity that big companies indulge in. This is a huge misconception. This is a community that bloggers are a huge part of. Solo bloggers write on different niches, this is their way of showing off their writing skills and building their names as their brand. Since they are writing on niches of their own choice, they are portraying their expertise in that field. Individual bloggers start up their blogs for reasons of their own. Some do it just to spend their time in a constructive manner whereas some try to create a name for themselves via blogging. There are separate ways by which these bloggers try to gain more readership. They do more research on the niche they are operating in and…

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Are List Posts a Powerful tool?

Ever wondered why list posts create more traffic? Well, I have too.. There is a clear difference between list posts that just go on blabbing for several pages and those that are to the point and can pass on the information that they intend to. An unending list post usually does not work because readers are looking for answers. People read a post or an article to learn something and not for the purpose of reading. There has to be an end result and that is absent in an unending list post. Content marketing and Social Media is mostly surviving because of these list posts. There are several reasons for this: 1. There is so much information out there in the world on each and every topic. This is not…

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