Category Archives: Search Engine Marketing

PPC Management

PPC Management- Just what you need

In this increasingly popular and growing field of internet marketing, the competition among brands for getting more and more consumers is becoming more and fiercer. In such a situation, it is imperative to use all the tools of digital marketing to mark a strong online presence for your company. Only SEO is not enough; Search engine marketing is equally important to get your company the targeted consumers and a concrete digital presence. Search engine marketing is a form of digital marketing which involves increasing the visibility of a company in the search engine result pages through paid advertising. This enhances the SEO listings too which determine the rank of your website on search engine results. The question that arises here is whether you need to employ SEM (Search engine marketing), which means whether your…

Read more
Search Engine Marketing- Write Side Up

Search Engine Marketing: an indispensable tool

When a consumer visits a search engine, one thing is clear- he is hunting for something. The chances of that person or company being you are really not that slim. This search may or may not be of a commercial nature but the fact that someone else may come and outshine you is not what will keep you surviving long in your business. It does not take a marketer long to understand that any customer looking up a query on the internet has either begun or is in the middle or the end stages of completing a purchase or getting an answer to their query. When a user is conducting a research for a product or service online and the information provided by you is what helps them get the…

Read more

5 Easy-To-Follow Tips to Prevail on Search Engines

Content is the reason search began in the first place. - Lee Odden, TopRank Marketing Search engines operate on good content. To prevail on search engines, the site or blog should regularly be updated and have top-notch content. To achieve this, the best SEO practices should be followed. However, with the galore of information available on the internet, it’s difficult to know which ones to follow. We’re making it easier for you by mentioning the five easy-to-follow tips while writing your content that will help you dominate on search engines. 1. A post should at least be 2,000 words long More the words, more links can be added and more the links, higher the chances of getting visibility on search engines. Apart from the links, more words also ensure more…

Read more