The home page of a website needs to be simple enough. If it is not simple enough and the user needs to work for it, then it is going to result in the user leaving your page and visiting another’s which, in turn, will result in increasing the bounce rate of your website. A bounce rate is when there are zero clicks that occur on your page when a user visits your website. These can be assessed with the use of analytics.
If you have a blog and you witness zero clicks, then it is not at all a situation to fret about but if a visitor is visiting your website through your home page then it means that s/he has landed upon your website for the first time. If such a visit results in bounce rates, then you must assess what is wrong and fix it at the earliest.
One very important thing to remember is that the headline on your page creates a huge impact on the reader. It can be a deal breaker if it is not appealing enough and cannot stick with the reader. While framing a headline you must ensure that it should be concise and very clear. The reader should get the message that you are trying to convey in no time. You have to make it more about the reader and less about yourself.
If you can successfully explain to the reader ‘what’s in it for them’ rather than ‘what’s in it for you’, you’ve hit gold! Ensure that the visitors who come on your website do not have to try and understand what you are trying to market and sell and how easy it is going to be for them to do any kind of business with you.
Once this is taken care of, you will witness the bounce rate of your website plummeting.