Search Engine Marketing


Search Engine Marketing or SEM is a process of attracting traffic to your website and increasing visibility of your website or web page on the internet through paid means. Certain terms associated with SEM include paid Ads, paid listings, PPC (Pay-Per-Click), CPC (Cost-Per-Click), Cost-Per-Mille (1000 impressions), Cost-Per-Impression and Cost-Per-Action. SEM is basically paid search and paid listings.

Google Adwords is used by most marketers for paid advertising and promotions followed by Bing Ads. Just like SEO can be used successfully by creating relevant content using keywords, SEM can be used successfully to attract traffic by creating relevant ads with keywords that your targeted audiences search for.

Search Engine Marketing is beneficial for your business because first of all it is done very quickly; setting up an Ad campaign does not take a lot of time or effort. It grabs the attention of the audience at just the right time since 90% of people searching online are at the end of their buying cycle. It will increase your brand visibility and consequently brand awareness. It is easily configurable and flexible to suit your website needs and it also allows for in-depth analysis of the campaigns along with precise tracking of your success, how much you are generating and how successful is the campaign according to your goals.

In this ever expanding digital world where search is the most important medium of locating information, there is no gain saying the fact that people might actually be looking for your products. If done correctly, SEM can get you immense visibility and potential customers. Doing correctly although means good and relevant content.

Write Side Up is a digital marketing firm with services ranging from the A to Z of internet marketing and not only that, we have a penchant of delivering quality along with quantity. Connect with us to know more about our SEM services provided at a customized price model that will suit all the dynamics of your company.