The easiest and the simplest way to do a keyword research is to go to the keyword planner tool, type in the required words and voila! You have a list of words to choose from. It is safe to say that this is a perfunctory way of doing keyword research.
That was the olden times. Now things have changed. Long tail keywords have gained power over the keyword tool. It has become way tougher to perceive what a user may type in the search engine. Now is the time to tap the untapped sources for keyword research. The keyword planner tool is a necessity but there are various other tools that can have a positive impact on your final keyword list.
1. Google Autocomplete-
Who ever thought that the Google autocomplete would be a tool that would help us make a keyword list. When you type something into the Google search box, a number of options prop up before you finish typing in your search query. These options are the most searched queries on Google and it can be used to create a concrete list of keywords. You must know that there are certain topics that Google does not provide suggestions to.
2. Related searches on Google-
Once you key in your query in the search box, you reach the Search Engine Results Page. They list in front of you several links that may be the answer to your search query. At the end of that page, there is also a list of related searches. They are basically other searches that may hold the answer to your query if the current one does not. These queries can be alternative keywords for you webpage.
Yes, Amazon! You look for any kind of product, you will be directed to a link to the Amazon website- among many others- that displays this product. When it comes to e-commerce, Amazon is the king of the world. Now all you need to do is visit the landing page of Amazon that is displayed and search for keywords in the menu, headings, listed items, etc. Doing this will help you spot the keywords that may work for your product because it’s clearly working for Amazon.
Many or all of us consider Wikipedia to hold the answer to all our queries. Well, think again! There are others who are using it to look for keywords. It’s very simple. You just find the right landing page on Wikipedia (this page should be of a product that is similar to your product) and look for the keywords in the title or the first few paragraphs of the landing page. This is a website that usually ranks high on SERP.
All in all, you need to know that you do not need expensive tools to look for keywords. There are free and more efficient options right in front of you that help you generate a keyword list that will ensure yo higher rankings on Search Engine Results Page (SERP).
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