Tag Archives: article writing

5 Tips for better B2B writing

B2B writing is not synonymous with boring and dull copy. Even though there are certain rules and standards that must be followed, one can always add a little humour to their writing to make it more interesting and to attract more readers. Balancing between these rules and adding creativity can help generate the kind of writing that will ensure that the goals of the writer are achieved. 1. Write for your target audience While writing a B2B article or piece, one should always keep in mind who their target group of audience is. The copy should be written in a manner so that it focusses on the targeted industry or specific personnel in different industries. There are different approaches that one can take while writing such a piece but the…

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