Tag Archives: better headlines

The Art of Better Subjects

The Art of Writing Better Email Subjects

Email Marketing has always been one of the most preferred marketing strategies for various companies. Affordable and direct, email marketing has been instrumental in attracting potential customers. However, what baffles most of the marketers is how to make their mail standout in the user’s inbox out of the plethora of emails. The concept of first impression remains as impactful as ever, playing a vital role in demanding subscriptions and click-throughs for the email campaigns. The subject line is intrinsically the first point of contact between your brand and your potential client. As they say, first impression is the last impression, and, in this fast-moving world where time is a constraint, the only way of making an impact of your brand via the mail is to grab the user’s attention in…

Read more