Tag Archives: blogs

The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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10 Signs You Should Invest In Content Writing

Content writing is often considered unnecessary while setting up a business or for marketing. However, the truth at the moment is that it is the fastest and easiest way to gain visitors and potential customers. Take a look at the top 10 signs of why you should invest in content writing. 1. SEO Is Suffering The SEO of your website is crucial to gaining traffic and higher ranks on Google. Proper content with great quality in your blogs can help solve the problem of suffering SEO. 2. Unable To Publish Content Regularly Sometimes, when you need to handle the business as well as the content writing aspect, it is difficult to find time to publish content regularly. You are often tired and out of ideas, hence, its better to hand…

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Blogging – An Important Tool For Recruiters

Blogging has immensely grown in popularity in the last 5 years; around a hundred thousand blogs are being created every day. This growth spurt in popularity also means that more and more blogs are being created for personal use or for sharing personal opinions, more like an online diary, but most people are unaware of its most important use – as a recruiting tool. Recruiting is a tough job, especially if you are looking for the best talent in your field of work. You have probably spent a few bucks on advertisements and giving your company’s website a modern look and also resorted to social media strategies to reach the best talent, but unfortunately all of your efforts have been in vain. So what exactly went wrong? You failed to…

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Question to Self: Are your blog posts meeting your standards?

Writing is a delicate art. Especially when what you’re writing needs to be good enough to engage thousands of people, if not more. In today’s world, where the internet is on its golden period with millions of attractions, if your blog is not attractive enough, you can be sure that no one’s going to look past your headline, however good the content might be. To prevent this, there is a simple skeleton your blog needs to follow, as explained below: 1. Headline The first thing you need to compel people to hit that link and open your blog post is a fun attractive headline to grab their attention. Every time you start writing, there must be one story or one topic you need to convey, and one particular target audience…

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SEO & Blogging

It has been established that having a good-looking website is just not enough. Continuous blogging and search engine optimization play a crucial role in enhancing a website. A few static pages are not the answer to higher rankings on SERP. You could try different kinds of marketing tactics like print media and banner advertisements to gain leads but if you rank high on Google, you are more than halfway there. Creating content is the best and the smartest way of bagging high positions on SERP. By blogging, marketers get an opportunity to talk about a varied range of topics and educate their customers about the products and services they deal in. effective blogging works very well if you wish to drive targeted traffic to your website. The sole reason for…

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5 Tips for better B2B writing

B2B writing is not synonymous with boring and dull copy. Even though there are certain rules and standards that must be followed, one can always add a little humour to their writing to make it more interesting and to attract more readers. Balancing between these rules and adding creativity can help generate the kind of writing that will ensure that the goals of the writer are achieved. 1. Write for your target audience While writing a B2B article or piece, one should always keep in mind who their target group of audience is. The copy should be written in a manner so that it focusses on the targeted industry or specific personnel in different industries. There are different approaches that one can take while writing such a piece but the…

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Is it time to declare blog post bankruptcy?

Blog posts have become a common trend. So much so that brands that post more than 15 posts a month are said to receive 1200 more leads per month. Now who thought that blog posts would be your much needed boost? It has become common knowledge that content is reshaping the face of the internet. The better the content, the stronger a contender you become. Even though many are aware that content is playing a strong role in getting people ahead in the game, they are not investing that much time and money into it. The best part about this is that even if you cannot write the content for your blogs, you can outsource it. It is always better to hire an expert to handle a part of your…

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