Tag Archives: content creation

The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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Digital Marketing- Write Side Up

Ingredients of a Fruitful Digital Marketing Strategy

We live in an era where having a digital marketing strategy is one of the very basic activities a company should be aiming to accomplish. Some people invest in these activities and do not see a decent Return on Investment to continue with it or even suggest to others. There are a few factors that need to be kept in mind while opting for Digital Marketing. Ideally, one should opt for a good Digital Marketing agency that can do the work and you, as customers, can continue to focus on your core activities of building your business. Although, you should have an idea of what you’re asking the agency to accomplish for you, that way there will not be a difference between what you are paying for and what you…

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