Tag Archives: content management services

5 Easy-To-Follow Tips to Prevail on Search Engines

Content is the reason search began in the first place. - Lee Odden, TopRank Marketing Search engines operate on good content. To prevail on search engines, the site or blog should regularly be updated and have top-notch content. To achieve this, the best SEO practices should be followed. However, with the galore of information available on the internet, it’s difficult to know which ones to follow. We’re making it easier for you by mentioning the five easy-to-follow tips while writing your content that will help you dominate on search engines. 1. A post should at least be 2,000 words long More the words, more links can be added and more the links, higher the chances of getting visibility on search engines. Apart from the links, more words also ensure more…

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Time To Build Yourself A Content Marketing Strategy

CONTENT. This is purely the need of the hour. SEO techniques are evolving, tactics are changing but there is one thing that remains constant and that is Content. If you have good quality content, you will be ranked high on Google. Of course there are various other factors that add up to get you a higher rank but these factors are always changing. In order to surface as a top contender when a search query is typed related to your niche, focus on building content strategies rather than building SEO strategies. This does not mean that SEO strategies should not be paid heed to but brands can make a plan and integrate the two. What you can do is- 1. Create an end-to-end keyword list. Opt for a comprehensive keyword…

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5 Tips for better B2B writing

B2B writing is not synonymous with boring and dull copy. Even though there are certain rules and standards that must be followed, one can always add a little humour to their writing to make it more interesting and to attract more readers. Balancing between these rules and adding creativity can help generate the kind of writing that will ensure that the goals of the writer are achieved. 1. Write for your target audience While writing a B2B article or piece, one should always keep in mind who their target group of audience is. The copy should be written in a manner so that it focusses on the targeted industry or specific personnel in different industries. There are different approaches that one can take while writing such a piece but the…

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Are List Posts a Powerful tool?

Ever wondered why list posts create more traffic? Well, I have too.. There is a clear difference between list posts that just go on blabbing for several pages and those that are to the point and can pass on the information that they intend to. An unending list post usually does not work because readers are looking for answers. People read a post or an article to learn something and not for the purpose of reading. There has to be an end result and that is absent in an unending list post. Content marketing and Social Media is mostly surviving because of these list posts. There are several reasons for this: 1. There is so much information out there in the world on each and every topic. This is not…

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Is it time to declare blog post bankruptcy?

Blog posts have become a common trend. So much so that brands that post more than 15 posts a month are said to receive 1200 more leads per month. Now who thought that blog posts would be your much needed boost? It has become common knowledge that content is reshaping the face of the internet. The better the content, the stronger a contender you become. Even though many are aware that content is playing a strong role in getting people ahead in the game, they are not investing that much time and money into it. The best part about this is that even if you cannot write the content for your blogs, you can outsource it. It is always better to hire an expert to handle a part of your…

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Sources To Enhance Your Keyword List

The easiest and the simplest way to do a keyword research is to go to the keyword planner tool, type in the required words and voila! You have a list of words to choose from. It is safe to say that this is a perfunctory way of doing keyword research. That was the olden times. Now things have changed. Long tail keywords have gained power over the keyword tool. It has become way tougher to perceive what a user may type in the search engine. Now is the time to tap the untapped sources for keyword research. The keyword planner tool is a necessity but there are various other tools that can have a positive impact on your final keyword list. 1. Google Autocomplete- Who ever thought that the Google…

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Is too much familiarity a drawback?

Write Side Up- a content marketing agency that vehemently believes that quality deserves priority over everything else. With this firm a belief, we indulge in providing content marketing services to all our clients by understanding what they want and if required, by providing our own perspective. Usually, this may not be something that a client would want and in that case we steer clear of it. Although, I would like to shed light on why it is something that should be integrated in all projects. As is often the case, people prefer to work on a project with a team of individuals that are thoroughly acquainted with the subject in question. This may make the work easy but it fails to provide a fresh perspective on the said subject. If…

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