Tag Archives: Content Marketing

The Art of Better Subjects

The Art of Writing Better Email Subjects

Email Marketing has always been one of the most preferred marketing strategies for various companies. Affordable and direct, email marketing has been instrumental in attracting potential customers. However, what baffles most of the marketers is how to make their mail standout in the user’s inbox out of the plethora of emails. The concept of first impression remains as impactful as ever, playing a vital role in demanding subscriptions and click-throughs for the email campaigns. The subject line is intrinsically the first point of contact between your brand and your potential client. As they say, first impression is the last impression, and, in this fast-moving world where time is a constraint, the only way of making an impact of your brand via the mail is to grab the user’s attention in…

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Compendious Content & How It Can Provide an Edge

In the ever-evolving and ever-changing market of digitalization, only one thing is constant: the competition. In fact, now that the competition is fiercer than ever, it has become extremely important to focus on topics that were previously considered trivial. One such topic is the content of your marketing proposal and more importantly, its comprehensiveness. It’s always a mix of individuality and credibility of the subject matter and all-inclusive information that the content provides that boosts the performance of a website and generates steady organic traffic to the same. The first and most important step towards gaining an edge over your competition is to detect any and every question that a searcher might have. These questions could be implicit or explicit. These questions could be based on the establishment’s background, on…

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All The Don’ts Of An Effective Content Marketing Plan

To get consistent organic traffic to your website, from content perspective, it is very important to get a Freud-level understanding of the tastes and habits of your audience. An effective content marketing plan would take into consideration the process of giving information about just enough things that the consumer wants, giving a preview of your services and then pitching in product sales. Keeping this in mind, we bring to you the 'don'ts' of content marketing that will guide any company or content creation agency to build fruitful content marketing strategies: 1. Don't build a plan without digging into your user base: Content without user demand is coffee without aroma! Unimaginable! It is therefore very important to research about the likes and dislikes of your consumers and potential consumers. You wouldn't…

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The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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Write Side Up- Blog

What Bloggers Can Gain From Content Marketers?

From the time the internet has gained popularity, a new interest has gripped the youth of the country, blogging. Sharing information, your thoughts or your review of specific brands, businesses and places, may it be a restaurant or a city, gives us bloggers a rush. But, this rush is doubled as soon as readers start appreciating and popularizing the content we publish. Our reader base, however, remains limited to the friends and family members, following us on social media. This seems like a disadvantage, especially to those capable of making content that they know could inspire a large number of people. To help us achieve the reader base we deserve, there are content marketers. These are basically businesses experienced in identifying the target audience for a particular content and distributing…

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Digital Marketing- Write Side Up

Ingredients of a Fruitful Digital Marketing Strategy

We live in an era where having a digital marketing strategy is one of the very basic activities a company should be aiming to accomplish. Some people invest in these activities and do not see a decent Return on Investment to continue with it or even suggest to others. There are a few factors that need to be kept in mind while opting for Digital Marketing. Ideally, one should opt for a good Digital Marketing agency that can do the work and you, as customers, can continue to focus on your core activities of building your business. Although, you should have an idea of what you’re asking the agency to accomplish for you, that way there will not be a difference between what you are paying for and what you…

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Digital Marketing- Write Side Up

How Can Digital Marketing Services Help Your Business Stay Relevant Online?

Our world is quickly morphosing into an innovative digitalized world, which has served to be a wonderful phenomenon. One of the best examples is the Internet, which has transfigured almost every global industry and is still aiming to cater to the needs of people at every inch. When you are looking to run your business online but are dissatisfied by the results, then it is time to bring in digital marketing. What is digital marketing? Digital marketing is a technique that can help you boom your business sales and leads. When you are looking to market your website online, you have to keep in mind the tough competition it has to face. Digital marketing is a ticket to solve all the bad issues your website is going through. It has…

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Digital Marketing- Write Side Up

Unipro – Digital Marketing for Education Sector

The education sector is a perfect competition today. Both, the number of students looking for institutions and the institutions themselves, are at a constant rise, making it absolutely essential for any private player in the market to reach out to students and inform them about what they’d gain from their institution. This, however, is tough when all the advertising platforms have your competitors crowding the reader space. In this tough competition, looking for a new and advanced way to communicate with the young audience of the educational institutions, the founders of Unipro Education Pvt. Ltd. stumbled upon a huge virgin platform of advertisement by educational institutions, i.e., digital marketing. Establishing The Idea The establishment of Unipro began with a 3-member team, all experienced in the fields of education and media.…

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Social Media Marketing Hacks

9 Proven Social Media Hacks That Work Like Crazy

Social media marketing can be very difficult. Hence, it is always useful to keep in mind a few hacks. These 9 proven social media hacks are guaranteed to deliver results with the least effort. 1. Solve the 140 character problem of Twitter A major problem of Twitter is the 140 character limit, which severely limits the content you can post. A unique solution is to post it in parts – e.g. you post a question revealing a part of your content, and reply to yourself with the rest. 2. Focus only on the social networks in your blog's niche There are countless social media websites at the moment, and newer ones are coming up every day. You cannot target all the social media websites. That will be a waste of…

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Ultimate Cheat Sheet For Content Marketing Strategies

Content marketing in today’s world is a really daunting task. Countless strategies have been released in the past few years, but it seems as if none of them provide the optimum results. Also, content writing means that you have to be creative and constantly come up with new ideas, but that can be difficult, even for advanced writers. So what is the real secret to content marketing? Well, this article provides the ultimate cheat sheet on content marketing – it consists of list of 5 points which is sufficient to constantly produce high quality content. You no longer need to rely upon others’ strategies which are often untested for best results. 1. Use Proper Keywords And Prevent Posting Plagiarised Content This is one of the most important strategies in content…

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