Tag Archives: Content Marketing

10 Signs You Should Invest In Content Writing

Content writing is often considered unnecessary while setting up a business or for marketing. However, the truth at the moment is that it is the fastest and easiest way to gain visitors and potential customers. Take a look at the top 10 signs of why you should invest in content writing. 1. SEO Is Suffering The SEO of your website is crucial to gaining traffic and higher ranks on Google. Proper content with great quality in your blogs can help solve the problem of suffering SEO. 2. Unable To Publish Content Regularly Sometimes, when you need to handle the business as well as the content writing aspect, it is difficult to find time to publish content regularly. You are often tired and out of ideas, hence, its better to hand…

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The Right Books For A Successful Blog

Blogging is an art, not one that would only make people want to open your page but one that would make them want to stick to your content even with the millions of distractions on the internet. It can be tough to be a beginner in the field. But once you’re over that hurdle, it can be one of the most rewarding and interesting jobs possible. A beginner in blogging needs to learn about three things; content, designing and promotion. And this learning can be made much easier by following the books listed below to meet these requirements. 1. 31 Days To Finding Your Blogging Mojo by Bryan Allian The first thing every blogger needs is engaging content, which generally comes through an inspiration of some kind. This inspiration is…

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Question to Self: Are your blog posts meeting your standards?

Writing is a delicate art. Especially when what you’re writing needs to be good enough to engage thousands of people, if not more. In today’s world, where the internet is on its golden period with millions of attractions, if your blog is not attractive enough, you can be sure that no one’s going to look past your headline, however good the content might be. To prevent this, there is a simple skeleton your blog needs to follow, as explained below: 1. Headline The first thing you need to compel people to hit that link and open your blog post is a fun attractive headline to grab their attention. Every time you start writing, there must be one story or one topic you need to convey, and one particular target audience…

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5 Easy-To-Follow Tips to Prevail on Search Engines

Content is the reason search began in the first place. - Lee Odden, TopRank Marketing Search engines operate on good content. To prevail on search engines, the site or blog should regularly be updated and have top-notch content. To achieve this, the best SEO practices should be followed. However, with the galore of information available on the internet, it’s difficult to know which ones to follow. We’re making it easier for you by mentioning the five easy-to-follow tips while writing your content that will help you dominate on search engines. 1. A post should at least be 2,000 words long More the words, more links can be added and more the links, higher the chances of getting visibility on search engines. Apart from the links, more words also ensure more…

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Work Smart, Not Hard

Are you a content marketer? Are you looking to be an efficient content marketer? What do you need to do so that you don't have to work hard but you still can do a lot of work? The answer is pretty simple. The world has become so fast paced that people should not aim at working hard, all we need to do is work smartly. You'll notice- you'll do more in less time. Now who doesn't want that! So, to get started, if you're a content marketer, read on and see your world change. There are a few tools that we content marketers can use in order to get more done in less time. 1. Trello is an application that can serve as your content calendar. You can plan for…

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Time To Build Yourself A Content Marketing Strategy

CONTENT. This is purely the need of the hour. SEO techniques are evolving, tactics are changing but there is one thing that remains constant and that is Content. If you have good quality content, you will be ranked high on Google. Of course there are various other factors that add up to get you a higher rank but these factors are always changing. In order to surface as a top contender when a search query is typed related to your niche, focus on building content strategies rather than building SEO strategies. This does not mean that SEO strategies should not be paid heed to but brands can make a plan and integrate the two. What you can do is- 1. Create an end-to-end keyword list. Opt for a comprehensive keyword…

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Augment Your Website: Post Quality Content

How can good content augment a website? 1. Converts visitors into customers: When a user visits a website, it is not necessary that they are going to end as customers of that brand. A user can come upon a website due to many reasons. He may have searched for a service on a search engine website and X brand was displayed, he may have clicked on a running advertisement, he may have looked for that website particularly by typing in the URL, there can be umpteen number of reasons for a user visiting the website in question. What becomes important is to convert that user into a customer. For there to be conversions, the website needs to provide the user with what he has been looking for. One major thing…

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SEO & Blogging

It has been established that having a good-looking website is just not enough. Continuous blogging and search engine optimization play a crucial role in enhancing a website. A few static pages are not the answer to higher rankings on SERP. You could try different kinds of marketing tactics like print media and banner advertisements to gain leads but if you rank high on Google, you are more than halfway there. Creating content is the best and the smartest way of bagging high positions on SERP. By blogging, marketers get an opportunity to talk about a varied range of topics and educate their customers about the products and services they deal in. effective blogging works very well if you wish to drive targeted traffic to your website. The sole reason for…

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Content Marketing- helping in brand building

Content Marketing is often confused as a marketing activity that big companies indulge in. This is a huge misconception. This is a community that bloggers are a huge part of. Solo bloggers write on different niches, this is their way of showing off their writing skills and building their names as their brand. Since they are writing on niches of their own choice, they are portraying their expertise in that field. Individual bloggers start up their blogs for reasons of their own. Some do it just to spend their time in a constructive manner whereas some try to create a name for themselves via blogging. There are separate ways by which these bloggers try to gain more readership. They do more research on the niche they are operating in and…

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Are List Posts a Powerful tool?

Ever wondered why list posts create more traffic? Well, I have too.. There is a clear difference between list posts that just go on blabbing for several pages and those that are to the point and can pass on the information that they intend to. An unending list post usually does not work because readers are looking for answers. People read a post or an article to learn something and not for the purpose of reading. There has to be an end result and that is absent in an unending list post. Content marketing and Social Media is mostly surviving because of these list posts. There are several reasons for this: 1. There is so much information out there in the world on each and every topic. This is not…

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