Tag Archives: Content Writing

Augment Your Website: Post Quality Content

How can good content augment a website? 1. Converts visitors into customers: When a user visits a website, it is not necessary that they are going to end as customers of that brand. A user can come upon a website due to many reasons. He may have searched for a service on a search engine website and X brand was displayed, he may have clicked on a running advertisement, he may have looked for that website particularly by typing in the URL, there can be umpteen number of reasons for a user visiting the website in question. What becomes important is to convert that user into a customer. For there to be conversions, the website needs to provide the user with what he has been looking for. One major thing…

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SEO & Blogging

It has been established that having a good-looking website is just not enough. Continuous blogging and search engine optimization play a crucial role in enhancing a website. A few static pages are not the answer to higher rankings on SERP. You could try different kinds of marketing tactics like print media and banner advertisements to gain leads but if you rank high on Google, you are more than halfway there. Creating content is the best and the smartest way of bagging high positions on SERP. By blogging, marketers get an opportunity to talk about a varied range of topics and educate their customers about the products and services they deal in. effective blogging works very well if you wish to drive targeted traffic to your website. The sole reason for…

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5 Tips for better B2B writing

B2B writing is not synonymous with boring and dull copy. Even though there are certain rules and standards that must be followed, one can always add a little humour to their writing to make it more interesting and to attract more readers. Balancing between these rules and adding creativity can help generate the kind of writing that will ensure that the goals of the writer are achieved. 1. Write for your target audience While writing a B2B article or piece, one should always keep in mind who their target group of audience is. The copy should be written in a manner so that it focusses on the targeted industry or specific personnel in different industries. There are different approaches that one can take while writing such a piece but the…

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Content Optimization- to do or not to do

Content Marketing has gained much importance in the past few years. Search engines give importance to qualitative content. A lot of articles and blogs are being published these days but the ones which carry weight are the ones that search engines pay attention to. Optimizing content is a task that every one must do. Topics that are knowledgeable and can help users should be incorporated rather than writing just for the sake of it. Optimizing content is not easy but it's not rocket science either. You need to know the aim of you writing and/or publishing a post and create it in a manner by which the end result can be efficiently achieved. 1. Optimize your content to get more traffic: People are blogging more these days so that they…

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Content Marketing- helping in brand building

Content Marketing is often confused as a marketing activity that big companies indulge in. This is a huge misconception. This is a community that bloggers are a huge part of. Solo bloggers write on different niches, this is their way of showing off their writing skills and building their names as their brand. Since they are writing on niches of their own choice, they are portraying their expertise in that field. Individual bloggers start up their blogs for reasons of their own. Some do it just to spend their time in a constructive manner whereas some try to create a name for themselves via blogging. There are separate ways by which these bloggers try to gain more readership. They do more research on the niche they are operating in and…

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Are List Posts a Powerful tool?

Ever wondered why list posts create more traffic? Well, I have too.. There is a clear difference between list posts that just go on blabbing for several pages and those that are to the point and can pass on the information that they intend to. An unending list post usually does not work because readers are looking for answers. People read a post or an article to learn something and not for the purpose of reading. There has to be an end result and that is absent in an unending list post. Content marketing and Social Media is mostly surviving because of these list posts. There are several reasons for this: 1. There is so much information out there in the world on each and every topic. This is not…

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Colors and their effect on marketing

Did you know that color serves as a cue in content marketing? For an artist, colors play an integral role in their work but content is something that can be black and white and still put forward the intended point. At least, this is what we generally think. Since content marketing is being taken up on such a large scale, it is easy to say that using the right colors can help your content stand out. The principle reason for this is that it attracts the attention of the reader at one go. You could write up your blog posts or articles and highlight the important parts by typing them out in different colors. This will help the readers peruse through your document at a fast pace and still learn…

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Is it time to declare blog post bankruptcy?

Blog posts have become a common trend. So much so that brands that post more than 15 posts a month are said to receive 1200 more leads per month. Now who thought that blog posts would be your much needed boost? It has become common knowledge that content is reshaping the face of the internet. The better the content, the stronger a contender you become. Even though many are aware that content is playing a strong role in getting people ahead in the game, they are not investing that much time and money into it. The best part about this is that even if you cannot write the content for your blogs, you can outsource it. It is always better to hire an expert to handle a part of your…

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Sources To Enhance Your Keyword List

The easiest and the simplest way to do a keyword research is to go to the keyword planner tool, type in the required words and voila! You have a list of words to choose from. It is safe to say that this is a perfunctory way of doing keyword research. That was the olden times. Now things have changed. Long tail keywords have gained power over the keyword tool. It has become way tougher to perceive what a user may type in the search engine. Now is the time to tap the untapped sources for keyword research. The keyword planner tool is a necessity but there are various other tools that can have a positive impact on your final keyword list. 1. Google Autocomplete- Who ever thought that the Google…

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Is too much familiarity a drawback?

Write Side Up- a content marketing agency that vehemently believes that quality deserves priority over everything else. With this firm a belief, we indulge in providing content marketing services to all our clients by understanding what they want and if required, by providing our own perspective. Usually, this may not be something that a client would want and in that case we steer clear of it. Although, I would like to shed light on why it is something that should be integrated in all projects. As is often the case, people prefer to work on a project with a team of individuals that are thoroughly acquainted with the subject in question. This may make the work easy but it fails to provide a fresh perspective on the said subject. If…

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