Tag Archives: content

BCG Matrix & Digital Marketing

BCG Matrix & Digital Marketing

For any company, be it a small, medium or large enterprise, the product is the treasure trove. It is the product that keeps the company going, the production in place, the sales stable and the profits increasing. Moreover, it is the product that gives rise to marketing, which has now become one of the prime quaternary sectors in recent times. Since the whole idea of business and trade revolves around products, it won’t be unusual to say that the market of a company emerges from the products or services they deal in. Therefore, it is this product that has to be analyzed, its potential gauged and its growth predicted, in order to determine the long-term strategies for your company. The BCG Matrix or the Boston Consultancy Group’s product portfolio Matrix…

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Content writers for fashion industry

Why Content Is Important For Fashion Bloggers?

Consider this situation: you’re picking your nose whilst scrolling down the plethora of images with colors splattered here and there mutely and pictographically advising you, “Hey! Time’s up. You require a makeover”. Something’s missing right? Yes! Where’s the oxygen for all those picturesque and enticing images? It is supplied through supplements of words. Fashion is not always about upfront appearance, it goes beyond the normative inhibitions that people carry in their minds. Words threaded along with the pictures explore all the aspects of fashion giving a glimpse of the abundance of arena you have to present your work from different angles. When we have an option of stimulating both hemispheres, why adhere to stagnation? Fashion bloggers use content writing as a catalyst in order to set a deal between the…

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2017: Digital Marketing Trends

2017: Best Digital Marketing Trends

As each year passes by, new and surprising trends keep emerging in the digital market. The advertising world is exposed to new technologies, customer demands and inventive techniques. It is unlikely that this momentum will die down anytime soon – if ever. The past year has been an exciting time for digital marketers as there have been countless new opportunities to re-brand organizations and devise fresh and unique strategies in order to increase customer engagement and overall profit. Here we present to you the best digital marketing trends of 2016 and one thing you can learn from them. 1. Content-based marketing – Digital marketers and tech developers alike are beginning to understand the power of personalization with regards to user content. Organizations like Facebook and Google are developing more consumer-targeted…

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HOW TO FIND AND EFFECTIVELY USE KEYWORDS

For a digital marketer, detecting keywords and their efficacious usage is one of the most important knacks. Insertion of specific words that indicate the content of a document will ensure sufficient organic visits to your website. It’s very important to be able to weed out the bad keywords from the good ones that are more commonly generated in an information retrieval system. Bearing that in mind, we present to you the 4 steps on building your very own marketing system through effective use of keywords: 1. The first and most important step in finding operative keywords is creating a catalogue. The main objective of this step is to look beyond the generic and common keywords that are used by every Tom, Dick and Harry. One must think outside the box…

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The Worst Advice We’ve Ever Heard About Content Marketing

The Internet is a strange place – you are going to find lots of excellent advices here as well as worse advices. This is especially true for content marketing. The reason is that there are many people who simply have no knowledge or experience of this field, and they start writing a blog hoping that they would get popular. Now, some people are bound to read these articles and then they too start spreading these lies. You need to keep yourselves away from these if you want to be successful. Here is a list of top 10 worse advices we have ever heard about content marketing. 1. Creating content is enough This has to be one of the worst advices that is often heard regarding content marketing. Many fake gurus…

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Work Smart, Not Hard

Are you a content marketer? Are you looking to be an efficient content marketer? What do you need to do so that you don't have to work hard but you still can do a lot of work? The answer is pretty simple. The world has become so fast paced that people should not aim at working hard, all we need to do is work smartly. You'll notice- you'll do more in less time. Now who doesn't want that! So, to get started, if you're a content marketer, read on and see your world change. There are a few tools that we content marketers can use in order to get more done in less time. 1. Trello is an application that can serve as your content calendar. You can plan for…

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Time To Build Yourself A Content Marketing Strategy

CONTENT. This is purely the need of the hour. SEO techniques are evolving, tactics are changing but there is one thing that remains constant and that is Content. If you have good quality content, you will be ranked high on Google. Of course there are various other factors that add up to get you a higher rank but these factors are always changing. In order to surface as a top contender when a search query is typed related to your niche, focus on building content strategies rather than building SEO strategies. This does not mean that SEO strategies should not be paid heed to but brands can make a plan and integrate the two. What you can do is- 1. Create an end-to-end keyword list. Opt for a comprehensive keyword…

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Content Optimization- to do or not to do

Content Marketing has gained much importance in the past few years. Search engines give importance to qualitative content. A lot of articles and blogs are being published these days but the ones which carry weight are the ones that search engines pay attention to. Optimizing content is a task that every one must do. Topics that are knowledgeable and can help users should be incorporated rather than writing just for the sake of it. Optimizing content is not easy but it's not rocket science either. You need to know the aim of you writing and/or publishing a post and create it in a manner by which the end result can be efficiently achieved. 1. Optimize your content to get more traffic: People are blogging more these days so that they…

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How to reach your marketing goals by making a content plan?

Unless your content is unique, no one is going to look at it. How do you create unique content everyday? That’s a million dollar question most of us are still trying to answer. The best method to understand what kind of content is working for you is to analyze the content that you have already posted. This serves as a strong foundation to help you build better posts that will work for you in the future. When you are looking at the content you have already posted and deciding how you should go further, there are various questions you ask yourself. Among these questions, the most important ones need to be answered first. They are: 1. Have the topics, you have been posting, been successful? You need to start by…

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Colors and their effect on marketing

Did you know that color serves as a cue in content marketing? For an artist, colors play an integral role in their work but content is something that can be black and white and still put forward the intended point. At least, this is what we generally think. Since content marketing is being taken up on such a large scale, it is easy to say that using the right colors can help your content stand out. The principle reason for this is that it attracts the attention of the reader at one go. You could write up your blog posts or articles and highlight the important parts by typing them out in different colors. This will help the readers peruse through your document at a fast pace and still learn…

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