Tag Archives: Digital Marketing

Instagram for Business

Instagram and E-Commerce: Pressing the Right Buttons

It won’t be a lie to say that Instagram has taken over the world of social media. With over 500 million users, surpassing twitter as well, Instagram has become the hot potato of not only the social media world but also the business world. It has become a business-generating ground for many websites and companies. With 300 million people using Instagram every day, it is but obvious that this ultra-popular social networking powerhouse will become a haven for advertising and marketing. Instagram has within its bandwidth the privilege of letting a company put something visually striking in front of the concerned target audience. As a result, a lot of brands have stepped up to advertise their products on Instagram and use its vast audience for their business. Due to the…

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BCG Matrix & Digital Marketing

BCG Matrix & Digital Marketing

For any company, be it a small, medium or large enterprise, the product is the treasure trove. It is the product that keeps the company going, the production in place, the sales stable and the profits increasing. Moreover, it is the product that gives rise to marketing, which has now become one of the prime quaternary sectors in recent times. Since the whole idea of business and trade revolves around products, it won’t be unusual to say that the market of a company emerges from the products or services they deal in. Therefore, it is this product that has to be analyzed, its potential gauged and its growth predicted, in order to determine the long-term strategies for your company. The BCG Matrix or the Boston Consultancy Group’s product portfolio Matrix…

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Google Display Network

Google Display Network & why it should not be ignored?

A mother scrolling down, scrutinizing and listing down amicable preschools along with feeding her child, an artist editing his digital design apace with comparing cost products of required materials, an entrepreneur who is in quest for resources in order to market his products, these individuals are the prototypes of our present day digital culture. Everything is undergoing change at a fleeting rate. The revolutionary change from flyers to Internet advertisements has changed the structure of market thus changing the entire traditional process of selling and buying. With the advent of internet and search engines, operations such as Google Display Network have received significant impetus from the society because of its wide implications and favorable outcomes. Google Display Network allows you to connect and reciprocate with customers with a wide array…

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Content writers for fashion industry

Why Content Is Important For Fashion Bloggers?

Consider this situation: you’re picking your nose whilst scrolling down the plethora of images with colors splattered here and there mutely and pictographically advising you, “Hey! Time’s up. You require a makeover”. Something’s missing right? Yes! Where’s the oxygen for all those picturesque and enticing images? It is supplied through supplements of words. Fashion is not always about upfront appearance, it goes beyond the normative inhibitions that people carry in their minds. Words threaded along with the pictures explore all the aspects of fashion giving a glimpse of the abundance of arena you have to present your work from different angles. When we have an option of stimulating both hemispheres, why adhere to stagnation? Fashion bloggers use content writing as a catalyst in order to set a deal between the…

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2017: Digital Marketing Trends

2017: Best Digital Marketing Trends

As each year passes by, new and surprising trends keep emerging in the digital market. The advertising world is exposed to new technologies, customer demands and inventive techniques. It is unlikely that this momentum will die down anytime soon – if ever. The past year has been an exciting time for digital marketers as there have been countless new opportunities to re-brand organizations and devise fresh and unique strategies in order to increase customer engagement and overall profit. Here we present to you the best digital marketing trends of 2016 and one thing you can learn from them. 1. Content-based marketing – Digital marketers and tech developers alike are beginning to understand the power of personalization with regards to user content. Organizations like Facebook and Google are developing more consumer-targeted…

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Compendious Content & How It Can Provide an Edge

In the ever-evolving and ever-changing market of digitalization, only one thing is constant: the competition. In fact, now that the competition is fiercer than ever, it has become extremely important to focus on topics that were previously considered trivial. One such topic is the content of your marketing proposal and more importantly, its comprehensiveness. It’s always a mix of individuality and credibility of the subject matter and all-inclusive information that the content provides that boosts the performance of a website and generates steady organic traffic to the same. The first and most important step towards gaining an edge over your competition is to detect any and every question that a searcher might have. These questions could be implicit or explicit. These questions could be based on the establishment’s background, on…

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Your Website: A Global Window into your World

Web marketing refers to a broad category of marketing strategies that take many different forms but generally involves any marketing activity conducted online. Web marketing is growing increasingly popular because online spaces are less expensive that television advertisements and also, there are many ways to attract potential customers via websites, blogs, emails and other marketing strategies. Web Marketing is now an indispensable tool of a company's marketing activity. In this broad spectrum of online marketing, web design has become very important for companies to increase their consumer base. Given that millions of users explore the internet everyday worldwide, it is a must for any company to create website to lure users and prospective consumers. For any company, their website is their global window to the world, the company is not…

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Digital Marketing: Tap It To Your Advantage

The hot potato of the digital marketing industry today is the process of bringing synergy across all online channels like social media platforms, websites, blogs, SEO, e-mails, etc. for a consistent and a more in-depth engagement with the customer. Another major important question is how to integrate digital marketing with traditional marketing for a more efficient sales and marketing strategy. The primary objective of this strategy is to create a strong-rooted and unanimous positioning of your brand. It talks about the sales and products of a single brand irrespective of the medium of marketing. It helps marketers in developing strategies and focus their efforts in expanding their marketing across a various mix of marketing channels. It reaches out to a large number of consumers and gives valuable insight into customer…

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The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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Search Engine Marketing- Write Side Up

Search Engine Marketing: an indispensable tool

When a consumer visits a search engine, one thing is clear- he is hunting for something. The chances of that person or company being you are really not that slim. This search may or may not be of a commercial nature but the fact that someone else may come and outshine you is not what will keep you surviving long in your business. It does not take a marketer long to understand that any customer looking up a query on the internet has either begun or is in the middle or the end stages of completing a purchase or getting an answer to their query. When a user is conducting a research for a product or service online and the information provided by you is what helps them get the…

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