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Digital Marketing: Creative & Analytical

In an ever-changing complex retail market, digital marketing has emerged as an important tool that connects the purchaser and the producer. The use of digital marketing not only allows a brand to successfully market itself, but also allows the entrepreneurs and small-scale producers to establish themselves. The main goal of digital marketing is to ensure that a product is as appealing and attractive to a consumer as can be while warranting that the producer’s investment reaps fruitful results. A digital marketing plan is bound to fail if it lacks proper planning and analytical research as well as a creative edge. It can never be either one or the other. A successful digital marketing plan should be thoroughly investigated and data driven in order to analyse the competitive market to understand…

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