Tag Archives: SEM

BCG Matrix & Digital Marketing

BCG Matrix & Digital Marketing

For any company, be it a small, medium or large enterprise, the product is the treasure trove. It is the product that keeps the company going, the production in place, the sales stable and the profits increasing. Moreover, it is the product that gives rise to marketing, which has now become one of the prime quaternary sectors in recent times. Since the whole idea of business and trade revolves around products, it won’t be unusual to say that the market of a company emerges from the products or services they deal in. Therefore, it is this product that has to be analyzed, its potential gauged and its growth predicted, in order to determine the long-term strategies for your company. The BCG Matrix or the Boston Consultancy Group’s product portfolio Matrix…

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creative-vs-analytical- Write Side Up

Digital Marketing: Creative & Analytical

In an ever-changing complex retail market, digital marketing has emerged as an important tool that connects the purchaser and the producer. The use of digital marketing not only allows a brand to successfully market itself, but also allows the entrepreneurs and small-scale producers to establish themselves. The main goal of digital marketing is to ensure that a product is as appealing and attractive to a consumer as can be while warranting that the producer’s investment reaps fruitful results. A digital marketing plan is bound to fail if it lacks proper planning and analytical research as well as a creative edge. It can never be either one or the other. A successful digital marketing plan should be thoroughly investigated and data driven in order to analyse the competitive market to understand…

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Search Engine Marketing- Write Side Up

Search Engine Marketing: an indispensable tool

When a consumer visits a search engine, one thing is clear- he is hunting for something. The chances of that person or company being you are really not that slim. This search may or may not be of a commercial nature but the fact that someone else may come and outshine you is not what will keep you surviving long in your business. It does not take a marketer long to understand that any customer looking up a query on the internet has either begun or is in the middle or the end stages of completing a purchase or getting an answer to their query. When a user is conducting a research for a product or service online and the information provided by you is what helps them get the…

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