Tag Archives: videos

Social Media Horoscope

2017: Social Media Horoscope

Just when you thought digital marketing was at its best in 2016, we have a whole of 2017 to anticipate and brace ourselves for. Social media marketing is one field that is dynamic in all terms; it is constantly evolving and developing into a vivid picture of varied and diverse branches. Given the kind of advancement it has undergone last year, it is most likely to expect even more from the coming year. From business and marketing perspective, it gets even more important to know and predict the world of social media at its best for obvious reasons. Who wouldn’t want to plan their marketing strategies well in advance when market is all about predicting the most profitable trends and opportunities? There is no gain saying the fact that social…

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The Power of Content

  ''Your content is your product. Your marketing success depends on how you package and position the product''. Any marketer who would want his company to fare well in the competitiveness of a uniquely open online market would know that his/her only success mantra is, "Before you sell anything, you must create genuine value". In an online territory where 200 million internet users are using ad-blockers, organic traffic is the sole way to get out of the world of average sales. Organic traffic is a result of the likeness and relevance of the content among users. This leads to better website ranking through Search Engine Optimization (SEO). SEO rewards businesses publishing quality, consistent content. It basically highlights the content of your webpage to the search engines and therefore, through effective…

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