Tag Archives: #voicesearch #contentmarketing #digitalmarketing #business #localvoicesearch

Voice Search & It’s Effects On Digital Marketing Strategies

The development of Cortana, Siri and Google Now has led to an increase in voice searches worldwide. Google recently reported that more than 55% of teenagers and 41% adults use voice searches several times daily. This change has a major effect on all content marketing strategies, and if you can understand this properly, it can boost your search engine ranks immensely. Decrease In Keyword Search Leads To Decrease In Traffic To Keyword Optimized Sites Voice search means asking questions to find results rather than keywords. This completely bypasses the long-tail search strategies that most marketers use. People are asking questions like they would ask some other person, in full sentences. Hence, keyword optimized sites are receiving less traffic. The Need To Adjust Content marketers need to adjust to this change,…

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