Digital Marketing is a broad spectrum of different tools and techniques of online marketing. Some examples would be web development, email marketing, content marketing, social media marketing, SEO, and so one. A lot of businesses often face a dilemma of choosing some and scrapping off the others. Although it is very subjective the choice, some tools are fundamental to online marketing and cannot be not employed. Social Media Marketing is one such tool. Social media marketing has 100% higher lead-to-close rate, and, 84% of B2B marketers use some form of social media. So, if you are planning to not include social media marketing in your otherwise elaborate digital marketing strategy, hold on! Write Side Up, as a social media marketing agency Mumbai, brings to you convincing reasons as to why your business needs social media marketing:
1) Web Traffic:
Social media posts can be used to drive traffic to your website. Well-placed social media posts with the specific and appropriate keywords can make a huge difference in attracting traffic to your website. A solid and consistent presence on Facebook, Instagram, Twitter, Reddit, with optimized pages can fetch dramatic results along with a well-planned content SEO strategy.
2) Connect with people:
Social media is seen more as an interactive networking platform rather than a marketing forum. People will be more interested to know about you rather than what you sell or post. It is an effective way to build relationships and loyal as well as reliable consumer base. Social media can help you get valuable insights into a consumer’s behavior patterns, likes, preferences, suggestions, criticism and satisfaction, which eventually help you to improve your product and know the type of users that you have. Another benefit is that social media ads can be customized according to your needs. You can target and re-target to increase conversions. Social media also increases visibility if used correctly for various media events and can help generate media coverage.
3) Brand Image:
Because of social media, it is easier to respond to problems easily. Through consumer feedback, you can get to know about the problems or suggestions for your product which will help you improve on its quality. Consumers appreciate companies that respond to customer complaints. It helps to build a positive brand image. It is also important for companies to regularly maintain their social profiles so that the consumers feel engaged. All this helps to build brand loyalty and popularity. Social media marketing thus goes a long way in building your brand.
91% of brands use more than one platforms of social media. This shows how intense the competition is and you don’t want to fall behind, otherwise your rivals will take away all your potential customers and earn brand loyalty. You need to have an active and engaging social profile so that you do not have to catch up with other brand’s followers. In social media marketing, almost all companies start on an equal footing and therefore it is possible to outwit, outnetwork and outwrite your competitor by giving link worthy content, superior products and good customer service. You need to give valuable yet entertaining content to your viewers to attract all the web traffic from your rivals.
5) Sales and ROI:
70% of business-to-consumer marketers have acquired customers through Facebook and 84% of top officials use social media to help make purchase decisions. Social media not only gives your company’s name in front of potential buyers, it also allows you to provide incentives for people to buy. This helps in increasing sales. Through social media, you can find unknown customers who are in need of your product. For example, twitter can be used to follow related keywords. Through Facebook also, need for your product can be created or increased by joining groups, communities, etc.
Also, running a social media marketing campaign is as cheap as it gets. Even if a company is hired, it is an investment and the ROI is high. The ROI on social media ads is also unbeatable. Social media make earning traffic cheap and easy by targeted boosts through Facebook, Pinterest and so on. It is both efficient and cost-effective.
Thus, your brand doesn’t really exist if you are not represented well enough on social media platforms. If you are from Mumbai and are looking for a social media agency Mumbai to contact after reading this post, worry not! As mentioned earlier, Write Side Up is a social media company Mumbai apart from being a digital marketing company. We provide social media marketing and other online services at a customized price model for producer and consumer satisfaction. Join us at www.writesideup.in to know more!